G-SHOCK×Johnny Cupcakes Collaboration Model This new model the result of a tie-up between G-SHOCK and Johnny Cupcakes, an American apparel brand largely focused on unique graphic T-shirts. The base model is the big case GD-X6900, which starts with a mint green base color that is decorated with a splash of cupcake sprinkle color on the band. The Johnny Cupcakes logo on the face of the watch, the band loop, display characters, and buttons are done in pop colors for a multi-hued design. The backlight pattern resembles icing that is dripping down the side of a cupcake for a unique and fun look. All this plus a special package identifies this model as an integral part of the Johnny Cupcakes world view.
About Johnny Cupcakes Although Johnny Cupcakes doesn’t sell real cupcakes, their quirky apparel — largely focused on graphic tees that poke fun at pop culture with a culinary twist — still creates a buzz through word of mouth and general curiosity. Johnny Cupcakes creates a unique experience for each customer through special events, nationwide tours, unique packaging, playful retail environments and endless surprises, which over the past 14 years has amassed them an international following of die-hard collectors.
Design Inspiration Johnny Cupcakes is known for its bright, fun, and topical t-shirts, and we wanted to create a watch that would compliment our unique take on apparel design. This watch carries the lighthearted approach to design that makes us stand out, but isn’t overly complicated or detailed to be uncomplimentary to one of our t-shirts. We knew we wanted to use a pattern — something that had our signature on it — but didn’t want to simply smatter Johnny Cupcakes logos everywhere. That’s when we decided on the sprinkle idea. Sprinkles are the accent to a cupcake, they top it off and complete the whole look, and that’s exactly what a watch is to an outfit.
Mineral Glass
Shock Resistant
200-meter water resistance
Case / bezel material: Resin
Resin Band
LED backlight (Super Illuminator) Auto light switch, selectable illumination duration, afterglow
Flash alert Flashes with buzzer that sounds for alarms, hourly time signal, countdown timer progress beeper, and stopwatch auto start
World time 29 time zones (48 cities), city code display, daylight saving on/off
1/100-second stopwatch Measuring capacity: 23:59'59.99'' Measuring modes: Elapsed time, split time, 1st-2nd place times Other: 5-second countdown auto start
Countdown timer Measuring unit: 1 second Countdown range: 24 hours Countdown start time setting range: 1 minute to 24 hours (1-minute increments and 1-hour increments) Others: Auto-repeat, progress beeper on/off
3 multi-function alarms (2 one-time alarms and 1 snooze alarm)
Hourly time signal
Full auto-calendar (to year 2099)
12/24-hour format
Button operation tone on/off
Regular timekeeping: Hour, minute, second, pm, year, month, date, day
